The Brief

To create 4 short TV Idents, to promote the launch of the new ISUZU D-MAX. Each film needed to showcase the vehicle tackling different terrain for a variety of angels and frame rates.

The Delivery

Because the videos were going to be aired on television, we needed to shoot everything with broadcast cameras with high frames for the slow motion.

We used a variety of cinema grade cameras and lenses, with drones and actions cameras for the more unique angels.

All locations were scouted prior to the shoot, with pre-visualisations done before we started our 2 day shoot in Snowdonia (Wales).

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