3 videos were required to provide an overview of the installation process for Autoleads’ ADI 300 DAB radio, CP2 and CP2 MM. The client wanted the videos to be displayed on their new website and YouTube channel. We had to follow their strict brand guidelines.
Because the videos were primarily for the online market, it was key that we kept the videos short and to the point – we’ve previously found that overview and installation videos are unnecessarily long.
To ensure we achieved a video that was short and concise as well as having all the essential information, we worked with the client to strip back their script. It meant we could focus the footage on the key elements of each device.
We opted for a two camera set up, one from the back and one from the side. It allowed us to complete the filming with less takes and to give us two clear angles on the installation.
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